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I think the answer is d, but I'm not sure if I'm right. Please help. 1. According to the Lesson, what was the business model that emerged as a result of Radio Regulation laws?   A. Television technology would set the standard for broadcasting regulations   B. Broadcasting would be controlled through a democratic process   C. Broadcasting would become a non-profit public service   D. The for-profit system of private ownership trumped public access and ownership of the airwaves

I think the answer is d, but I'm not sure if I'm right. Please help. 1. According to the Lesson, what was the business model that emerged as a result of Radio Regulation laws?   A. Television technology would set the standard for broadcasting regulations   B. Broadcasting would be controlled through a democratic process   C. Broadcasting would become a non-profit public service   D. The for-profit system of private ownership trumped public access and ownership of the airwaves

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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I think the answer is d, but I'm not sure if I'm right. Please help.

1. According to the Lesson, what was the business model that emerged as a result of Radio Regulation laws?

  A.

Television technology would set the standard for broadcasting regulations
  B.

Broadcasting would be controlled through a democratic process
  C.

Broadcasting would become a non-profit public service
  D.

The for-profit system of private ownership trumped public access and ownership of the airwaves
Some Guiding Points • Unlike Film (that dealt with racy subject matter) TV is traditionally more conservative with its content. Such as programming that reflects strong heteronormative family units. • Due to advertiser sponsored business model. Don't alienate the ideological dispositions of particular companies with risky content. Also, doesn't put people in a buying mood. • The Digital Revolution, with streaming and advertiser free "binging" options is changing this model. Early Television • TV history follows radio in a few ways: • Radio networks become TV networks • Pattern of regulatory measures with rules on who can operate and how. • As with all communication technologies when new, there is a flurry of attempts to control and contain the technology, carve up markets and suppress competition. • Television also enjoyed a novelty stage. Early question was "If a person can transmit audio signals from one place to another, why not visual images as well?" Late 1800s saw the invention of the cathode ray tube (forerunner of the TV picture tube) which combined principles of photography with electricity. Setting Technical Standards • 1941 • The analog format, based on radio waves, is established. • FCC approves (somewhat arbitrarily) fixed dimensions on a TV screen. A 525 line screen which would remain n place until the 1996 Telecommunications Act which would free up manufacturers to market flat screen, high definition, wide screen. • Channels on the dial are assigned particular geographical areas.
Transcribed Image Text:Some Guiding Points • Unlike Film (that dealt with racy subject matter) TV is traditionally more conservative with its content. Such as programming that reflects strong heteronormative family units. • Due to advertiser sponsored business model. Don't alienate the ideological dispositions of particular companies with risky content. Also, doesn't put people in a buying mood. • The Digital Revolution, with streaming and advertiser free "binging" options is changing this model. Early Television • TV history follows radio in a few ways: • Radio networks become TV networks • Pattern of regulatory measures with rules on who can operate and how. • As with all communication technologies when new, there is a flurry of attempts to control and contain the technology, carve up markets and suppress competition. • Television also enjoyed a novelty stage. Early question was "If a person can transmit audio signals from one place to another, why not visual images as well?" Late 1800s saw the invention of the cathode ray tube (forerunner of the TV picture tube) which combined principles of photography with electricity. Setting Technical Standards • 1941 • The analog format, based on radio waves, is established. • FCC approves (somewhat arbitrarily) fixed dimensions on a TV screen. A 525 line screen which would remain n place until the 1996 Telecommunications Act which would free up manufacturers to market flat screen, high definition, wide screen. • Channels on the dial are assigned particular geographical areas.
The Dial • Importance of the dial is that there was only so much room on it. Restricted users to a few networks. • 13 Channel VHF (Very High Frequency) came first. • Later, UHF (Ultra High Frequency) added many more channels. FCC Controls Licensing • One reason for limiting space on the dial is, like radio, airwave spectrum interference. The FCC declares a freeze on all licenses from 1948-1952 ensuring that the east coast and west coast dominated the TV industry. • In 1952 once technical problems were sorted out 1300 communities receive licenses to operate TV stations. However, stations need financial resources to create content. We see the big players, the networks, would win out here. TV Grows Up • Sponsors were the driving force in content production of early TV. Advertisers essentially paid to have the content created. Gave them an enormous amount of control over the types of shows that would be aired.
Transcribed Image Text:The Dial • Importance of the dial is that there was only so much room on it. Restricted users to a few networks. • 13 Channel VHF (Very High Frequency) came first. • Later, UHF (Ultra High Frequency) added many more channels. FCC Controls Licensing • One reason for limiting space on the dial is, like radio, airwave spectrum interference. The FCC declares a freeze on all licenses from 1948-1952 ensuring that the east coast and west coast dominated the TV industry. • In 1952 once technical problems were sorted out 1300 communities receive licenses to operate TV stations. However, stations need financial resources to create content. We see the big players, the networks, would win out here. TV Grows Up • Sponsors were the driving force in content production of early TV. Advertisers essentially paid to have the content created. Gave them an enormous amount of control over the types of shows that would be aired.
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