I badly need help for this one. Please please. Thank you so much. PROBLEM SET #6:Imagine that you are a budding entrepreneur and decided to start a business in San Juan, LaUnion. You are trying to put up a mini restaurant serving delicious and authentic Ilokanocuisine. Your biggest challenge is the already established competitors within San Juan. Withyour knowledge about margins, choose among the two choices provided below and justify youranswer. Choose only one answer.Choice A: Establish a high gross margin to compensate the high cost production and otherexpenses to be incurred in a tourist spot location.Choice B: Establish a lower gross margin to have an edge (price-wise) with the otherbusinesses.Note that your goal is to maximize the use of margins in business to better accommodate theintended costumers.

Marketing refers to the process of identification of the needs of the customers through market…

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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