Hydronos is a Greek manufacturer of yogurts that have gained popularity in the United States, so it has recently built a U.S. production plant and distribution center. To ensure that it complies with U.S. environmental standards, Hydronos is planning to implement efforts to reduce emissions and other industrial waste at its manufacturing plants using a program called Green-100. Green-100 covers all company procedures, from reducing manufacturing emissions, to how the lights are controlled in the plant, to how the truck drivers complete their routes. For example, under the new Green-100 guidelines, Hydronos has measured the amount of fuel drivers need to complete their routes for traveling at moderate speeds. If drivers choose to drive at higher speeds, they will need to pay for any extra fuel they use.  Hydronos also plans to install speed regulators in its fleet of trucks to ensure that the drivers do not exceed speeds of 60 miles per hour. If drivers choose to drive at higher speeds, they will need to pay for any extra fuel they use.  Which of the following, if true, would be the best evidence to suggest that Hydronos’s efforts will NOT reduce the harm that the company’s operations cause to the natural environment? A) Hydronos’s Green-100 manufacturing processes reduce some emissions but end up releasing additional harmful chemicals that are not prohibited by U.S. law. B) Hydronos will likely experience significant cost savings from its sustainability efforts. C) Hydronos’s decision to change its environmental practices was motivated as much by maintaining its brand image as it was by concern for the natural environment. D) Even an effective emissions-reduction program will never reduce emissions to zero.   E) Hydronos’s new low-emission manufacturing plants reduce emissions but they fail to recycle waste products that have already been created.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Hydronos is a Greek manufacturer of yogurts that have gained popularity in the United States, so it has recently built a U.S. production plant and distribution center.

To ensure that it complies with U.S. environmental standards, Hydronos is planning to implement efforts to reduce emissions and other industrial waste at its manufacturing plants using a program called Green-100. Green-100 covers all company procedures, from reducing manufacturing emissions, to how the lights are controlled in the plant, to how the truck drivers complete their routes.

For example, under the new Green-100 guidelines, Hydronos has measured the amount of fuel drivers need to complete their routes for traveling at moderate speeds.

If drivers choose to drive at higher speeds, they will need to pay for any extra fuel they use. 

Hydronos also plans to install speed regulators in its fleet of trucks to ensure that the drivers do not exceed speeds of 60 miles per hour.

If drivers choose to drive at higher speeds, they will need to pay for any extra fuel they use. 

Which of the following, if true, would be the best evidence to suggest that Hydronos’s efforts will NOT reduce the harm that the company’s operations cause to the natural environment?

A) Hydronos’s Green-100 manufacturing processes reduce some emissions but end up releasing additional harmful chemicals that are not prohibited by U.S. law.

B) Hydronos will likely experience significant cost savings from its sustainability efforts.

C) Hydronos’s decision to change its environmental practices was motivated as much by maintaining its brand image as it was by concern for the natural environment.

D) Even an effective emissions-reduction program will never reduce emissions to zero.
 
E) Hydronos’s new low-emission manufacturing plants reduce emissions but they fail to recycle waste products that have already been created.
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