How would he define customer service? If Chuck were to write a training manual on CUSTOMER SERVICE what would that look like?  Collaboration Definition What role does collaboration have in customer service? What is effective collaboration?  What collaborative measures have to be  taken in this role? How would one  gain this knowledge and learn from this experience?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Chuck is a newly promoted supervisor of a large call center. He is tasked by his manager to devise a customer service training and testing manual for new and existing workers.

How would he define customer service?

If Chuck were to write a training manual on CUSTOMER SERVICE what would that look like?

  •  Collaboration
    • Definition
    • What role does collaboration have in customer service? What is effective collaboration?  What collaborative measures have to be  taken in this role?
    • How would one  gain this knowledge and learn from this experience?

 

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