1. What is exactly the Hidden Force Behind Growth, Profits, and Lasting Value of brand loyalty? 2. What makes a powerful economic case for loyalty-and how to prove it? 3. Is brand loyalty is dead or is it still important to businesses today and why?
1. What is exactly the Hidden Force Behind Growth, Profits, and Lasting Value of brand loyalty? 2. What makes a powerful economic case for loyalty-and how to prove it? 3. Is brand loyalty is dead or is it still important to businesses today and why?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. What is exactly the Hidden Force Behind Growth, Profits, and Lasting Value of brand loyalty?
2. What makes a powerful economic case for loyalty-and how to prove it?
3. Is brand loyalty is dead or is it still important to businesses today and why?
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