Q: Is marketing information as important to small firms as it is to larger firms? Explain.
A: Every business will try to create value for customers and shareholders. Shareholders will receive…
Q: . It is entirely impossible that an opportunity is out in the environment for the entrepreneurs to…
A: Enterprise is one of the factors of production. Other factors of production are land, labour and…
Q: A fairly recent technology-related tool that many companies use to solicit feedback from customers…
A: The interaction between an organization and its consumers regarding the feedback of an existing or…
Q: How does a customer’s decision-making time vary with the type of product?
A: Consumer behavior is said as thei personality and attitude of customers having different…
Q: What is meant by a replacement chart?
A: Positions are mapped alongside information like potential replacements, age, skills, experience,…
Q: How do marketing activities add value to products?
A: Marketing is developing a message about a product or service and effectively communicating that…
Q: Is it possible for a hospital or a doctor to provide a service guarantee? Explain
A: Most of the customers are looking for service Guarantee. Although, in some services it is possible…
Q: What is meant by the term commission?
A: A fee is paid by a principal to a third party who acts as its agent, mediator, or salesperson. A…
Q: What are the four most important functions that service environments need to carry out?
A: Service environments refers to various physical type of facilities, as well as experiences of…
Q: Give a brief explanation for each answer i) Behavioural or pure science research. ii) Academic or…
A: Research is the way people and businesses collect and analyze data. Accurate and relevant research…
Q: Provide SWOT analysis of SM Investment Corporation Note: Give five (5) factors per letter.
A: SMIC stands for SM Investments Corporation and is a holding corporation. It operates in the retail,…
Q: What are the reasons for IKEA’s success around the world (e.g. India, Japan) while other retailers…
A: IKEA is a furniture and housewares brand with operations across the globe. It has been able to…
Q: Define product deletion.
A: No manager wants to be associated with a product failure, so he or she may either abandon the…
Q: What is a brand extension?
A: Branding is undertaken for the purpose of building and creating an identity for the business or…
Q: What is a convenience product?
A: Marketing is based upon product as different functions and activities of it requires to focus on…
Q: Define the term quality circle.
A: A quality circle is a participative management method in which employees work together to solve and…
Q: c) Critically assess the scope for expanding the type of research as a means of learning more about…
A: Consumer research is the type of market research that identifies a target customer's propensity,…
Q: The Ministry of Tourism has no need for marketing research? Critically discuss this statement.
A: Research is backbone for every successful event or action. Tourism too needs Research for better…
Q: the ten (10) Entrepreneurial Personalities.
A: An entrepreneur is someone who is able to face challenges. Entrepreneurs get pleasure from will be…
Q: Discuss the meaning of marketing.
A: The activities of a business related to the purchase and sale of a product or service are referred…
Q: State different employee training methods.
A: Training managers must provide further training and growth opportunities to create a happy,…
Q: What impact is created by a weak product’s unfavorable image?
A: The product is tangible item which is sold in the market so that customers may achieve utility from…
Q: Explain motivation-hygiene theory.
A: Motivation-Hygiene Theory also called 2 factor or the dissatisfier or satisfier theory.. This theory…
Q: What geographic factors might influence the company's international business activities?
A: International business is the transfer of products, services, assets, liabilities, and capital…
Q: What is the Cooperative Relationship Strategy of Tesla?
A: Success for any organization is unattainable only based on a good quality product. Yes, No matter,…
Q: Name the categories in which business products are classified.
A: A product is something or service that is supplied to meet the needs or desires of a consumer. They…
Q: Write a customer persona for Lynk
A: Lynk company is a tech aggregator company which has the main objective of improving the logistics…
Q: How both buyers and sellers benefit from branding?
A: Brand is said to those business or product which got a superior position in minds of customers. It…
Q: What is the purpose of the Title VII of the Civil Rights Act (1964)?
A: Title VII prohibits discrimination in the workplace based on race, colour, religion, gender, or…
Q: What are the advantages of product mix?
A: A product is an item that a company makes or buys to meet the needs of its customers. It is the…
Q: A. Discuss any FOUR (4) strategies that service organizations can implement to increase customer…
A: Due to strict adherence to the guidelines of Bartleby, while answering the question, we are allowed…
Q: Explain the process of labeling of products.
A: Labelling and packaging are concepts of marketing and branding. Attractive labeling and packaging…
Q: Define the term marketing strategy.
A: Ans. Introduction A Marketing Strategy is the drawn out arranging of business targets that the…
Q: Video games a Select one: O True O False
A: Creative industries refers to the activities which involves generation and exploration of knowledge,…
Q: Do you agree with the Container Store’s decision to allow employees access to all kinds of company…
A: Sharing and managing information with the employees is known as Knowledge Management. It is the…
Q: Name the phases of new-product development.
A: In today's dynamic and competitive small business environment, new product development is a critical…
Q: 5 Characteristics of media literate person
A: Media literate person is a person, who has proper knowledge about various media channels. Such…
Q: How can a business firm improve the quality of its products or services?
A: A product is a tangible object that is placed on the market for acquisition, attention, or…
Q: Why is it important to understand buying behavior?
A: Buyer behavior refers to people's decisions and actions when purchasing products or services for…
Q: Why would Rubbermaid a successful U.S. company need to expand and sell its products to customers in…
A: Rubbermaid now makes and sells over 5,000 everyday items, such as mops, storage boxes, toys, and…
Q: It divides the market on the basis of knowledge, attitudes, and behaviors relative to the product…
A: Market segmentation is the process of dividing a consumer market into smaller markets, and more…
Q: Explain the process of Inventory control.
A: Inventory Control means the steps involved in the maintaining the stock of the organisation . It…
Q: What is meant by wage survey?
A: A survey of employers in the same industry and/or location to determine the wages and salaries paid…
Q: State the benefits of employee compensation.
A: Employee Compensation means the compensation or benefits that is given to the employees for…
Q: When does a brand extension occur?
A: New product development process is when the company will create new products for the existing or new…
Q: Describe common channel structures and strategies and the factors that influence their choice
A: Management of channels supports the development of a distribution structure for selling and…
Q: What is meant by physiological needs?
A: Need is innate requirement by a person for a thing or a state. Without need no person will work.…
Q: Do you think social media would work well in smaller companies? Why or why not?
A: Social media is technology which works in collaboration with computer and internet technology. It…
Q: What is meant by Flextime?
A: The employees of any company or business are their biggest assets. Companies spend around 70%-80% of…
Q: What are the customers' "Needs and Wants" and "Jobs to Be Done" from the crisps company Walkers?
A: PepsiCo is the parent organization of Walkers crisps. It is sold in UK and Ireland markets.
How loyalty helps to increase encourages retailers?
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