Answered: How is GIS used in Supply chain…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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How is GIS used in Supply chain optimization in the business and marketing sector?

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Step 1: INTRODUCTION

Supply chain

The way that raw materials, parts, and items get in order to be combined and sold to clients is known as the supply chain. Incomplete commodities are transformed through a supply chain into finished goods that are distributed to consumers. It is made up of an intricate web of firms and activities, including distributors, manufacturers, retailers, and raw material suppliers.

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