How is emotional intelligence tied to adaptive selling?
Human interactions are based on emotions. When it comes to sales, emotions are of great importance because salesmen need them to interact, puzzle out and influence customers.
Emotional intelligence is defined as a person's ability to understand and deal with the feelings of those around him. It includes self-awareness as well as social awareness. Adaptive selling refers to a personalized selling approach that includes the type of customer targeted, the circumstances around the sale, and the customer's feedback. Depending on the customer and the sales situation, the seller may need to adopt an appropriate sales strategy. The seller needs a high level of emotional intelligence to measure the situation and build trust and confidence with the prospective customer.
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