What is Wholesaling?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is Wholesaling?

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Wholesale is a good platform for one to engage in various business activities. Different intermediaries need to be used in the process of delivering the goods or services produced by an organization to the users. Wholesalers are the most important of such intermediaries.

Step 2

Wholesaling is the process of buying products from manufacturers at a lower price by adding a lower margin price to the product and selling it to other businesses such as retailers or retail shops. A wholesaler is a specific person or organization that purchases large quantities of goods directly from the producer and trades them in limited quantities in stores. Ensuring the supply of goods across the value chain, wholesale plays an important role as an interface between manufacturers, retailers, and catering. Wholesalers carry out sales and promotion, purchase and collection, and bulk bearing operations. They also perform warehousing, transportation, financing, and risk augmentation.

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