How important was the iPhone to Apple's current success. Discuss the significance of the iPad and Apple watch launches to Apple's new product development strategy.
How important was the iPhone to Apple's current success. Discuss the significance of the iPad and Apple watch launches to Apple's new product development strategy.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
How important was the iPhone to Apple's current success. Discuss the significance of the iPad and Apple watch launches to Apple's new product development strategy.
Expert Solution
Background
Apple is one of the market leaders in the smartphone market and is currently competing worldwide. This competition has also led to an increase in the quality and features of a particular product offered, as each company offers to the customer.
Apple Company never tries to compete as it on the pricing strategies. Their marketing strategies are effective as they have become a benchmark for other companies in need to achieve the same economic popularity.
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