How has the McDonald’s concept changed since the 1960s? What environmental forces were behind these changes? How will the McDonald’s concept change in the next decade, given the new forces operating in the environment?

How has the McDonald’s concept changed since the 1960s? What environmental forces were behind these changes? How will the McDonald’s concept change in the next decade, given the new forces operating in the environment?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter3: The Marketing Environment

Section3.2: Dollar General Uses Buying Power To Target Markets

Problem 3C

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