How has the McDonald’s concept changed since the 1960s? What environmental forces were behind these changes? How will the McDonald’s concept change in the next decade, given the new forces operating in the environment?
How has the McDonald’s concept changed since the 1960s? What environmental forces were behind these changes? How will the McDonald’s concept change in the next decade, given the new forces operating in the environment?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How has the McDonald’s concept changed since the 1960s? What environmental forces were behind these changes? How will the McDonald’s concept change in the next decade, given the new forces operating in the environment?
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