Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
How does perception affect Royal Enfield's marketing
Expert Solution
Introduction
Marketing is all about creating and retaining customers. Retaining customers is more profitable than creating new customers.
This decreases the marginal acquisition cost. There are various areas of marketing like branding, segmentation, advertising, digital marketing, etc.
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