Are you reshaping your customer value proposition for your hotel?How are you engaging with customers to understand their needs and expectations – and how they are changing in the digital environment?.How do mobile and online technologies change the way you can engage with and create new value for your customers?

Answered: How are you engaging with customers to…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Are you reshaping your customer value proposition for your hotel?

How are you engaging with customers to understand their needs and expectations – and how they are changing in the digital environment?
.How do mobile and online technologies change the way you can engage with and create new value for your customers?

Expert Solution

Introduction

Company will always use better technologies to provide enhanced value to customers. They will try to use this technology to compete better in the market.

Technology can be used to carry out innovation so that the old problem can be solved with new technology and new products can be created for customers. Such increase in efficiency also increases the economy of the nation.

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