8 Here's key metrics for 3 advertisers running Display Ads on Google Ad network:Advertiser 30.70%CTRConversion RateProfit per conversionCPMAdvertiser 1Advertiser 2Advertiser 1 and 2Advertiser 3Advertiser 11.80%Advertiser 2 and 34.10%$14$30Which of the advertiser/advertisers ad campaigns are profitable?Hint: Compare cost the advertiser is paying for every conversion, with the profit perconversion.All the advertisers are profitableAdvertiser 21.10%None of the advertisers are profitable2.50%$22$302.90%$29$30

Answer: All the advertisers are profitable.

Answered: Here's key metrics for 3 advertisers…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question 1: HEET company was established in 2013 with an aim to provide household electronics at a competitive price. The company is growing bigger from 95 employees in the beginning to more than 500 employees in 2022. The CEO of the company, Mr Abdulla in an interview said that "Yes we are growing but we still believe in the traditional organization structures. However, given the nature of our products, we may consider moving from mechanistic to organic type of organization". A. Describe the three traditional organization structures that the CEO is referring to. B. Differentiate between mechanistic and organic structures with reference to the above company.
Q.11. A public transport corporation has hired 2000 buses for the different routes for the passengers of metropolitan city. In order to fill vacancies, it advertised in the newspaper and number of applicants applied for the same. The company has to now undertake the process of selection to identify and select the best. Explain the steps involved in this process.
Q.1 Identify and explain the strategies for change management
N2. Account
Operations Management CH 3 Question 14 Harlen Industries has a simple forecasting model: Take the actual demand for the same month last year and divide that by the number of fractional weeks in that month. This gives the average weekly demand for that month. This weekly average is used as the weekly forecast for the same month this year. This technique was used to forecast eight weeks for this year, which are shown in the following tables along with the actual demand that occurred. The following eight weeks show the forecast (based on last year) and the demand that actually occurred:
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Ch. 19 Q9
Given the following history, use a three-quarter moving average to forecast the demand for the third quarter of this year. Note that the 1st quarter is January, February, and March; 2nd quarter April, May, June; 3rd quarter July, August, September; and 4th quarter October, November, December. Note: Round final answer to a whole number. Last year This year JANUARY 110 135 Forecast for the third quarter FEBRUARY 130 145 MARCH 140 190 APRIL 180 205 MAY 190 235 JUNE 210 270 JULY 155 AUGUST 145 SEPTEMBER 135
Q.14. What do you mean by organising function? Explain the common type of organisational structures adopted by the companies these days? (10)
A.3 Yellowburn University, a not-for-profit higher education organization, has the following mission statement: ‘We aim to deliver excellent tuition in state-of-the-art facilities to help develop socially responsible students and to contribute to global academic research.’ Which TWO of the following would be appropriate objectives to fit in with this mission? To deliver the best possible lessons. Each member of staff is to write two research papers for publication over the next two years. To increase car parking space at the university by 10% in the next 12 months to improve access. To get 15% of all students to receive first class honors degrees each year. To ensure 100% attendance from all students for every lecture.
Year Quarter Period Cost/Unit ($) 1 1 1 $20.00 2 2 $17.23 3 3 $13.39 4 4 $17.94 2 1 5 $20.29 2 6 $25.61 3 7 $22.62 4 8 $29.63 3 1 9 $23.87 2 10 $20.35 3 11 $26.32 4 12 $25.50 4 1 13 $20.90 2 14 $28.48 3 15 $32.65 4 16 $25.78 5 1 17 $28.90 2 18 $32.61 3 19 $28.66 4 20 $25.27 6 1 21 $25.80 2 22 $35.71 3 23 $27.26 4 24 $27.89 7 1 25 $28.50 2 26 $28.64 3 27 $32.52 4 28 $28.24 8 1 29 $37.95 2 30 $28.59 3 31 $37.07 4 32 $38.16 Use simple linear regression analysis to find the estimated parameters for the line that minimizes MSE for this time series. (Round your answers to two decimal places.) b0= b1= (c) What is the average cost increase (in $) that the firm has been realizing per quarter? (Round your answer to two decimal places.) $ (d) Compute an estimate of the cost/unit (in $) for the next quarter. (Round your answer to two decimal places.) $
2.

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