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Here's key metrics for 3 advertisers running Display Ads on Google Ad network: Advertiser 3 0.70% 2.90% CTR Conversion Rate Profit per conversion CPM Advertiser 1 O Advertiser 2 O Advertiser 1 and 2 Advertiser 3 Advertiser 1 1.80% Advertiser 2 and 3 4.10% $14 $30 Which of the advertiser/advertisers ad campaigns are profitable? Hint: Compare cost the advertiser is paying for every conversion, with the profit per conversion. Advertiser 2 1.10% All the advertisers are profitable None of the advertisers are profitable 2.50% $22 $30 $29 $30

Here's key metrics for 3 advertisers running Display Ads on Google Ad network: Advertiser 3 0.70% 2.90% CTR Conversion Rate Profit per conversion CPM Advertiser 1 O Advertiser 2 O Advertiser 1 and 2 Advertiser 3 Advertiser 1 1.80% Advertiser 2 and 3 4.10% $14 $30 Which of the advertiser/advertisers ad campaigns are profitable? Hint: Compare cost the advertiser is paying for every conversion, with the profit per conversion. Advertiser 2 1.10% All the advertisers are profitable None of the advertisers are profitable 2.50% $22 $30 $29 $30

MARKETING 2018
MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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Here's key metrics for 3 advertisers running Display Ads on Google Ad network: Advertiser 3 0.70% CTR Conversion Rate Profit per conversion CPM Advertiser 1 Advertiser 2 Advertiser 1 and 2 Advertiser 3 Advertiser 1 1.80% Advertiser 2 and 3 4.10% $14 $30 Which of the advertiser/advertisers ad campaigns are profitable? Hint: Compare cost the advertiser is paying for every conversion, with the profit per conversion. All the advertisers are profitable Advertiser 2 1.10% None of the advertisers are profitable 2.50% $22 $30 2.90% $29 $30
Transcribed Image Text:Here's key metrics for 3 advertisers running Display Ads on Google Ad network: Advertiser 3 0.70% CTR Conversion Rate Profit per conversion CPM Advertiser 1 Advertiser 2 Advertiser 1 and 2 Advertiser 3 Advertiser 1 1.80% Advertiser 2 and 3 4.10% $14 $30 Which of the advertiser/advertisers ad campaigns are profitable? Hint: Compare cost the advertiser is paying for every conversion, with the profit per conversion. All the advertisers are profitable Advertiser 2 1.10% None of the advertisers are profitable 2.50% $22 $30 2.90% $29 $30
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