Hello! I need help with our homework. We need to identify the Ben & Jerry's Organizational Development which could help a company that we chose, which is a company engaged in the business of trading goods, such as consumer products (canned goods, housewares, toiletries, dry goods, and food products, among others) on a wholesale and retail basis. Basically grocery store, in simpler words. Can someone please help me out? Thank you! Ben & Jerry's (A): TeamInterventionDevelopment"Two real guys," Ben Cohen and Jerry Exhibit 1 from the 1988 annual report). SalesGreenfield, head Ben & Jerry's Homemade doubled annually from 1984 to 1986 andInc., an independent ice cream producer that increased nearly 50 percent from 1987 tohas gained market share and public approba- 1988. The company is today the super-tion against industry competitors Häagen- premium market leader in Boston and NewDazs (made by Pillsbury), Frusen Glädjé (made York City and distributes its products in gro-by Kraft), and Steve's. The story of the found- cery stores and mom-and-pop convenienceers has a romantic, antiestablishment quality outlets in Florida, the West Coast, and partsto it that reads like a new-age entrepreneur's of the Midwest. Some 80 franchises operatedream.scoop shops in these markets, and theThe "boys," childhood friends, each dropped company's “pints" manufacturing facility andout of college in the late '60s, worked at odd headquarters in Burlington have becomejobs for a time, and together opened a small Vermont's second-largest tourist attractionice cream scoop shop in Burlington, Vermont, with over 600,000 visitors annually.in 1978 with scant know-how (they learned In addition to expanding this facility, B&J'sice-cream making through a $5 correspon- recently built a novelty plant in Springfield,dence course) and less capital (they started Vermont, to manufacture ice-cream browniewith $12,000–a third of it borrowed). But bars and stick pops and leased space to housethey had something else going for them: a its marketing, franchising, promotion, andcombination of old fashioned values and new- art departments. Today, over 350 peoplefangled ideas.Neither Ben nor Jerry had any intention of clock, staffed by a few dairy experts andbecoming businessmen. From the start, how- many more offbeat people who gravitated toever, both were committed to making the best the company because of competitive wages,ice cream possible and to having fun while its funky image, and its social mission. Amongdoing it. More than this, these "self-styled the production staff is a team of handicappedVermont hippies," as the press calls them, were employees who have distinct and importantcommitted to the simple notion that business responsibilities.draws from the community and is obliged to The product side of B&J's blends what Timegive something back to it. In the early days, magazine calls "incredibly delicious" ice cream.this meant giving away ice cream to loyal cus- The story goes that Ben has deficient tastetomers and worthy charities. As the company buds, so products have to be particularlygrew to sales of near $50 million, B&J's pungent to stir his palate. This means "double-embraced what it calls a social mission to fudge" and "big-chunk" add-ins to the iceimprove the quality of life-not only of employ-ees, but also locally, nationally, and assortment of T-shirts, Vermont "cow"internationallyand to do so in an innovative paraphernalia, and wacky promotions alland upbeat way.The economics of B&J's show fast-track B&J's commercial success. And, yes, thegrowth over the past several years character- founders insist on having fun. At annualistic of very successful startup companies (see meetings, Jerry, trained in carnival tricks, useswork at B&J's. Production runs around thecream. Funky flavors, like "Cherry Garcia," anmake word-of-mouth marketing the key toselected cases

Ben and Jerry very good friends and they decided to produce icecreams and sell them. Initially they…

Answered: Hello! I need help with our homework.…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ