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- Q.5.2 Explain the concept of misinformation and discuss how fake news and deep fakesare different147 24Q.4. The personal computer industry is very fast moving technology that provides motivation to customers to upgrade with new computers every few vears. Brand loyalty is very important a companies try to do things to keep their customers happy. However, some current customer may Switch to a different company. Three particular brands, Doorway, Bell, and Compaq, hold the major Shares of the market. People who own Doorway computers will buy another Doorway in their next purchase 80% of the time, while the rest will switch to the other companies in equal proportons. Owners of Bell computers will buy Bell again 90% of the time, while 5% will buy Doorway and 5% will buy Compaq. About 70% of the Compaq owners will make Compaq their next purchase while 20% will buy Doorway and the rest will buy Bell. At the present time, each of the three companies has an equal share of the market. a. What is the market share for the next period given the initial market shares? b. If each brand currently has…
- A.3 Yellowburn University, a not-for-profit higher education organization, has the following mission statement: ‘We aim to deliver excellent tuition in state-of-the-art facilities to help develop socially responsible students and to contribute to global academic research.’ Which TWO of the following would be appropriate objectives to fit in with this mission? To deliver the best possible lessons. Each member of staff is to write two research papers for publication over the next two years. To increase car parking space at the university by 10% in the next 12 months to improve access. To get 15% of all students to receive first class honors degrees each year. To ensure 100% attendance from all students for every lecture.am. 123.Q.1 Using the brand personality give examples (brands) for each and provide brief explanation for each of the brand to justify your choice. It’s significant for marketers to decide the most effective reinforcement schedule to use. Marketers must decide about the effort and resources to put and when to reward their consumers when they respond. Several schedules are possible choose one schedule for each of the products and briefly explain your answer for each. Coffee sold a coffee shop or cafe Clothes – shalwar kameez of any brand Lucky draw- at superstore Slot machines at arcade games centre or amusement park.
- 10-39. Ethics and Pressure to Improve Profit Plans Art Conroy is the assistant controller of New City Muffler, Inc., a subsidiary of New Cy Automotive, which manufactures tailpipes, mufflers, and catalytic converters at several plans hroushout North America. Because of pressure for lower selling prices, New City Muffler has had disappointing financial performance in recent years. Indeed, Conroy is aware of rumblings from corporate headquarters threatening to close the plant. One of Conroy's responsibilities is to present the plant's financial plans for the coming year to the corporate officers and board of directors. In preparing for the presentation, Conroy was in- trigued to note that the focal point of the budget presentation was a profit-volume graph projecting an increase in profits and a reduction in the break-even point. Curious as to how the improvement would be accomplished, Conroy ultimately spoke with Paula Mitchell, the plant manager. Mitchell indicated that a planned…Q.2.4 Komla is director at Cyber-Fun Ltd, a company involved in the development ofelectronic gaming devises and software. As the Head of New Business, she tookadvice from company employees who were trained in computerised gamedevelopment and recommended that the company buy a particular game as it hadgreat prospects and offered the customer a unique experience. Six months afterthe launch of the gaming and its device, it was discovered that market impact waslow and the game/device received mediocre reviews. The company lost severalmillions of rand in development and production as consequence of this decision.Should Komla have relied on the expertise of her employees in evaluating thegame’s potential? In what ways is she protected by business judgment defence?Briefly discuss.