GoodMed Drug Company produced an antibiotic that is supposed to treat several bacterial infections. However, its main objective is to capture the market of Goodwill Pharma Company's antibiotic, which has become the household antibiotic in the Philippines with a whopping 50% market share. Based on Good Med Drug Company's research, customers want a cheaper alternative for antibiotics. Thus, the company reduced the price to half of Goodwill Pharma The catch is that the efficiency of the antibiotics is inferior to that of Goodwill Pharma Mary Ann Ocampo, a seasoned medical representative, was appointed by GoodMed Drug Company to do a sales pitch of the antibiotics to its network of doctors. The Company promised her bonuses and other perks if she will be able to hit target. Mary Ann is currently in deep financial crisis as her daughter was ust recently diagnosed with leukemia and therefore, this is a timely opportunity or her to recover from her finances. However, at the back of her mind, she knows that the product is still inferior, but she must sell it to the doctors as if it is neffective as the competitor's antibiotics 1. What would you do if you were in Mary Ann's position? Explain your answer 2. Do you think personal integrity is more important than social responsibility or vice versa, or they should go hand-in-hand? Why? 3. Identify the personal integrity issue and the social responsibility issue in this case study. Explain Each
GoodMed Drug Company produced an antibiotic that is supposed to treat several bacterial infections. However, its main objective is to capture the market of Goodwill Pharma Company's antibiotic, which has become the household antibiotic in the Philippines with a whopping 50% market share. Based on Good Med Drug Company's research, customers want a cheaper alternative for antibiotics. Thus, the company reduced the price to half of Goodwill Pharma The catch is that the efficiency of the antibiotics is inferior to that of Goodwill Pharma Mary Ann Ocampo, a seasoned medical representative, was appointed by GoodMed Drug Company to do a sales pitch of the antibiotics to its network of doctors. The Company promised her bonuses and other perks if she will be able to hit target. Mary Ann is currently in deep financial crisis as her daughter was ust recently diagnosed with leukemia and therefore, this is a timely opportunity or her to recover from her finances. However, at the back of her mind, she knows that the product is still inferior, but she must sell it to the doctors as if it is neffective as the competitor's antibiotics
1. What would you do if you were in Mary Ann's position? Explain your answer
2. Do you think personal integrity is more important than social responsibility or vice versa, or they should go hand-in-hand? Why?
3. Identify the personal integrity issue and the social responsibility issue in this case study. Explain Each
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