Go to the website “Hofstede Insights” at the weblink HERE Links to an external site. (https://www.hofstede-insights.com/). Scroll down the Home page until you get to a tool called “Country Comparison Tool.” This tool allows you to select multiple countries and compare their scores across six dimensions of culture (see example below). An explanation of these six cultural dimensions and can be found HERE Links to an external site. (https://geerthofstede.com/culture-geert-hofstede-gert-jan-hofstede/6d-model-of-national-culture/). Identify the two (and just two) cultural dimensions you will focus on. Explain these two cultural dimensions in your own words. 2. Select Lithuania and two additional countries that are on different continents. Note: Countries that differ in their cultural dimensions will be easier to work with in Part 3. Include an image of the three-country comparison in your post. 3. Write a fictitious and exaggerated short story (to illustrate the impact of two (and just two) of these cultural dimensions. Your scenario should have three people. These three people should come from the countries you selected for your three-country comparison above. Each of these people should be typical of their home culture. Your story should begin with "Once upon a time." First, introduce the three people (i.e., name and country at the least), where they are, why they are there, and what they are doing. Next, describe the situation the three people are in which requires them to make a decision together. Be creative – it’s your story. Your story should illustrate how two (and just two) dimensions of culture influence the thinking of the three characters in the story AND why it may be difficult for th em to understand each other’s thinking. 4. Explain how the cultural dimensions you selected influence the decision-making process.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Go to the website “Hofstede Insights” at the weblink HERE Links to an external site. (https://www.hofstede-insights.com/). Scroll down the Home page until you get to a tool called “Country Comparison Tool.” This tool allows you to select multiple countries and compare their scores across six dimensions of culture (see example below). An explanation of these six cultural dimensions and can be found HERE Links to an external site. (https://geerthofstede.com/culture-geert-hofstede-gert-jan-hofstede/6d-model-of-national-culture/). Identify the two (and just two) cultural dimensions you will focus on. Explain these two cultural dimensions in your own words. 2. Select Lithuania and two additional countries that are on different continents. Note: Countries that differ in their cultural dimensions will be easier to work with in Part 3. Include an image of the three-country comparison in your post. 3. Write a fictitious and exaggerated short story (to illustrate the impact of two (and just two) of these cultural dimensions. Your scenario should have three people. These three people should come from the countries you selected for your three-country comparison above. Each of these people should be typical of their home culture. Your story should begin with "Once upon a time." First, introduce the three people (i.e., name and country at the least), where they are, why they are there, and what they are doing. Next, describe the situation the three people are in which requires them to make a decision together. Be creative – it’s your story. Your story should illustrate how two (and just two) dimensions of culture influence the thinking of the three characters in the story AND why it may be difficult for th em to understand each other’s thinking. 4. Explain how the cultural dimensions you selected influence the decision-making process.

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Hofstede's cultural dimensions theory provides a framework for understanding national cultural differences. Geert Hofstede, a Dutch social psychologist and cultural researcher created it. The theory identifies six cultural dimensions. Each dimension represents cultural values and beliefs and can be used to compare and contrast cultures. Individuals and organizations can better understand and adapt to cultural differences by understanding the cultural dimensions of a specific country, resulting in improved communication and collaboration.

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