Global Pricing Strategy – iPad Pro Purpose: Pricing is one of the most important marketing mix strategies. A price must be low enough to gain sales, but high enough to guarantee the flow of funds to support activities like R&D, production, and distribution. However, pricing is more complex internationally than domestically. We often see identical products priced differently in international markets. Why is that? Please write an essay about global pricing by answering the following questions. Instruction: Use Apple iPad Pro (11-inch, WiFi, 128 GB model) as an example. Data collection: Compare the prices of this iPad Pro in the US and three other foreign countries of your interest. Country Price in local currency Price in US dollar Before Tax After Tax Before Tax After Tax US $799.00 $848.94 $799.00 $848.94 1. Hong Kong $6470.59 $6875.02 $824.29 $875.81 2. Sweden kr11828.92 kr12568.88 $1,122.48 $1,192.64 3. Brazil R$9,841.17 R$21710.35 $1,938.88 $2,060.06 Data interpretation and strategic thinking: From a global business manager’s perspective, discuss why the prices are different across countries. Please identify factors that affect global pricing, and discuss how and why. Global Pricing: An example of an iPad Pro Analyze the pricing data that you collected in the above table and address the following questions: 1. What is your observation of the pattern of the pricing strategy of iPad Pro in the global market 2. From a global business manager’s perspective, discuss why the prices are different across countries 3. Please identify factors that affect global pricing, and discuss how and why
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Global Pricing Strategy – iPad Pro
Purpose:
Pricing is one of the most important marketing mix strategies. A price must be low enough to gain sales, but high enough to guarantee the flow of funds to support activities like R&D, production, and distribution. However, pricing is more complex internationally than domestically. We often see identical products priced differently in international markets. Why is that? Please write an essay about global pricing by answering the following questions.
Instruction:
- Use Apple iPad Pro (11-inch, WiFi, 128 GB model) as an example.
- Data collection: Compare the prices of this iPad Pro in the US and three other foreign countries of your interest.
|
Country |
Price in local currency |
Price in US dollar |
||
|
|
Before Tax |
After Tax |
Before Tax |
After Tax |
|
US |
$799.00 |
$848.94 |
$799.00 |
$848.94 |
|
1. Hong Kong |
$6470.59 |
$6875.02 |
$824.29 |
$875.81 |
|
2. Sweden |
kr11828.92 |
kr12568.88 |
$1,122.48 |
$1,192.64 |
|
3. Brazil |
R$9,841.17 |
R$21710.35 |
$1,938.88 |
$2,060.06 |
- Data interpretation and strategic thinking:
- From a global business manager’s perspective, discuss why the prices are different across countries.
- Please identify factors that affect global pricing, and discuss how and why.
Global Pricing: An example of an iPad Pro
Analyze the pricing data that you collected in the above table and address the following questions:
|
1. What is your observation of the pattern of the pricing strategy of iPad Pro in the global market
|
|
2. From a global business manager’s perspective, discuss why the prices are different across countries
|
|
3. Please identify factors that affect global pricing, and discuss how and why
|
Trending now
This is a popular solution!
Step by step
Solved in 5 steps
