Fun N Food Village, a leading Water Park in NCR and located close to IBS campus at Kapaserha near IGIA T-3 terminal, reopened in May 2018 after renovations and addition of 2 water slides. 'Fun 'N' Food Village offers a fusion of Amusement park with 21 amusement rides, landscaped gardens, multi cuisine food outlets etc. Ever since reopening, on holidays and weekends, many visitors could not enter the water park as tickets for the day used to get sold out within a couple hours of opening. The park is unable to meet demand because of operational constraints. To make matters worse is the quality of crowd management. Last summer in early March, there was an incident of a 6 year old kid fainting after standing in queue in the open for over one hour in the blistering afternoon sun. The so called customer relations executives who manage the resort visitors, have little idea of crowd management except for shouting and pushing people. On a couple of times, when a helpful executive decided to give priority to a mother with 2 small kids in arms, the management severely reprimanded them. However, leave apart weekends and school holiday season, there are very few visitors to the park and on many days the executives outnumber the visitors. Even after adding attractions, the number of visitors have remained muted and the Park finances are under tremendous strain. This further limits the promotional capability of the Park as well as quality of manpower. Questions: A. What strategies should the Park adopt to meet the demand and supply mismatch across the year?

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
icon
Related questions
Question

Fun N Food Village, a leading Water Park in NCR and located close to IBS campus at Kapaserha near IGIA T-3 terminal, reopened in May 2018 after renovations and addition of 2 water slides. 'Fun 'N' Food Village offers a fusion of Amusement park with 21 amusement rides, landscaped gardens, multi cuisine food outlets etc.

Ever since reopening, on holidays and weekends, many visitors could not enter the water park as tickets for the day used to get sold out within a couple hours of opening. The park is unable to meet demand because of operational constraints. To make matters worse is the quality of crowd management. Last summer in early March, there was an incident of a 6 year old kid fainting after standing in queue in the open for over one hour in the blistering afternoon sun. The so called customer relations executives who manage the resort visitors, have little idea of crowd management except for shouting and pushing people. On a couple of times, when a helpful executive decided to give priority to a mother with 2 small kids in arms, the management severely reprimanded them.

However, leave apart weekends and school holiday season, there are very few visitors to the park and on many days the executives outnumber the visitors. Even after adding attractions, the number of visitors have remained muted and the Park finances are under tremendous strain. This further limits the promotional capability of the Park as well as quality of manpower.



Questions:
A. What strategies should the Park adopt to meet the demand and supply mismatch across the year? 

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
Economics
ISBN:
9780190931919
Author:
NEWNAN
Publisher:
Oxford University Press
Principles of Economics (12th Edition)
Principles of Economics (12th Edition)
Economics
ISBN:
9780134078779
Author:
Karl E. Case, Ray C. Fair, Sharon E. Oster
Publisher:
PEARSON
Engineering Economy (17th Edition)
Engineering Economy (17th Edition)
Economics
ISBN:
9780134870069
Author:
William G. Sullivan, Elin M. Wicks, C. Patrick Koelling
Publisher:
PEARSON
Principles of Economics (MindTap Course List)
Principles of Economics (MindTap Course List)
Economics
ISBN:
9781305585126
Author:
N. Gregory Mankiw
Publisher:
Cengage Learning
Managerial Economics: A Problem Solving Approach
Managerial Economics: A Problem Solving Approach
Economics
ISBN:
9781337106665
Author:
Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:
Cengage Learning
Managerial Economics & Business Strategy (Mcgraw-…
Managerial Economics & Business Strategy (Mcgraw-…
Economics
ISBN:
9781259290619
Author:
Michael Baye, Jeff Prince
Publisher:
McGraw-Hill Education