Online marketing course demand has increased in the last few years in India among young professionals in the age group 20-35. M/s XYZ, an online education academy, has launched a new course termed as “OnlineX” and wants to leverage remarketing to drive business growth. The students can register for the course on the website & pay course fee to join The company has also created promotional content for distribution on relevant social media platforms. Elaborate how the company can use social media listening tools to monitor the demand for this Explain which metrics can be used to monitor business growth in this case.

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ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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Online marketing course demand has increased in the last few years in India among young professionals in the age group 20-35. M/s XYZ, an online education academy, has launched a new course termed as “OnlineX” and wants to leverage remarketing to drive business growth. The students can register for the course on the website & pay course fee to join The company has also created promotional content for distribution on relevant social media platforms.

Elaborate how the company can use social media listening tools to monitor the demand for this
Explain which metrics can be used to monitor business growth in this case.

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