From a contractor's point of view, the key to managing cash flow is to:     ensure that cash comes in faster than it goes out     be sure all cost estimates are inflated in the proposal     negotiate that the project cost be paid in one lump sum at the end of the project     none of the above – "managing cash flow" is not a real thing

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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  1. From a contractor's point of view, the key to managing cash flow is to:
       
    ensure that cash comes in faster than it goes out
       
    be sure all cost estimates are inflated in the proposal
       
    negotiate that the project cost be paid in one lump sum at the end of the project
       
    none of the above – "managing cash flow" is not a real thing
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