For companies that want to become cost leaders and compete on volumes, which of the following plans has higher chance to lead the company to a competitive advantage? Scegli una o più alternative: (a) Invest in product standardization and on cheap materials (b) Find a niche where the company can provide a product that fully meets the needs and requirements expressed by the customers of the niche (c) Invest in R&D and product innovation, in order to increase the technological novelty and the customization of the product (d) Invest in production capacity, sales and marketing structures, brand, and increase the debt/equity ratio in order to finance the investments

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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For companies that want to become cost leaders and compete on volumes, which of the
following plans has higher chance to lead the company to a competitive advantage?
Scegli una o più alternative:
(a) Invest in product standardization and on cheap materials
(b) Find a niche where the company can provide a product that fully meets the needs and
requirements expressed by the customers of the niche
(c) Invest in R&D and product innovation, in order to increase the technological novelty
and the customization of the product
(d) Invest in production capacity, sales and marketing structures, brand, and increase the
debt/equity ratio in order to finance the investments
Transcribed Image Text:For companies that want to become cost leaders and compete on volumes, which of the following plans has higher chance to lead the company to a competitive advantage? Scegli una o più alternative: (a) Invest in product standardization and on cheap materials (b) Find a niche where the company can provide a product that fully meets the needs and requirements expressed by the customers of the niche (c) Invest in R&D and product innovation, in order to increase the technological novelty and the customization of the product (d) Invest in production capacity, sales and marketing structures, brand, and increase the debt/equity ratio in order to finance the investments
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