Figure 2.4 Competitive Growth Strategies Market Product Present Penetration Development Market New Diversification Development Present New Product Source: H.LArsoff, New Clorparate Strategy. (New York Wiley, 1988), p. 109. Market Figure 2.3 Growth Share Matrix Developed by the Boston Consulting Group High Star Question mark Low Cash cow Dog High Low Relative market share Source: Perspectives, No. 66,"The Product Por tfolio" Reprinted by pemission from The Boston Consulting Group, hc, Boston, MA, Copyright © 19/0. Product-market growth
Figure 2.4 Competitive Growth Strategies Market Product Present Penetration Development Market New Diversification Development Present New Product Source: H.LArsoff, New Clorparate Strategy. (New York Wiley, 1988), p. 109. Market Figure 2.3 Growth Share Matrix Developed by the Boston Consulting Group High Star Question mark Low Cash cow Dog High Low Relative market share Source: Perspectives, No. 66,"The Product Por tfolio" Reprinted by pemission from The Boston Consulting Group, hc, Boston, MA, Copyright © 19/0. Product-market growth
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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How might a planner decide on competitive growth strategies using tools such as the market growth/market share matrix (Figure 2.3) and product-market matrix (Figure 2.4)?
Transcribed Image Text:Figure 2.4 Competitive Growth Strategies
Market
Product
Present
Penetration
Development
Market
New
Diversification
Development
Present
New
Product
Source: H.LArsoff, New Clorparate Strategy. (New York Wiley, 1988), p. 109.
Market
Transcribed Image Text:Figure 2.3 Growth Share Matrix Developed by the Boston Consulting Group
High
Star
Question mark
Low
Cash cow
Dog
High
Low
Relative market share
Source: Perspectives, No. 66,"The Product Por tfolio" Reprinted by pemission from The Boston Consulting Group, hc, Boston, MA,
Copyright © 19/0.
Product-market growth
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