Figure 2.4 Competitive Growth Strategies Market Product Present Penetration Development Market New Diversification Development Present New Product Source: H.LArsoff, New Clorparate Strategy. (New York Wiley, 1988), p. 109. Market Figure 2.3 Growth Share Matrix Developed by the Boston Consulting Group High Star Question mark Low Cash cow Dog High Low Relative market share Source: Perspectives, No. 66,"The Product Por tfolio" Reprinted by pemission from The Boston Consulting Group, hc, Boston, MA, Copyright © 19/0. Product-market growth

Figure 2.4 Competitive Growth Strategies Market Product Present Penetration Development Market New Diversification Development Present New Product Source: H.LArsoff, New Clorparate Strategy. (New York Wiley, 1988), p. 109. Market Figure 2.3 Growth Share Matrix Developed by the Boston Consulting Group High Star Question mark Low Cash cow Dog High Low Relative market share Source: Perspectives, No. 66,"The Product Por tfolio" Reprinted by pemission from The Boston Consulting Group, hc, Boston, MA, Copyright © 19/0. Product-market growth

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Similar questions

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