Farmers in sub-Saharan Africa who grow organic cotton for Noir and other companies in the fashion industry are examples of _____ stakeholders.   A. reactive   B. conventional   C. covert   D. primary   E. secondary

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter18: Personal Selling And Sales Promotion
Section18.2: Mistine’s Mystique: Great Promotional Strategies
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The Green Guide offers advice on green living, wearing organic materials, and preserving the environment. In a report on clothing, the guide announced that many companies in the fashion industry are paying attention to its message. The number one action point for consumers seeking an environmentally-forward wardrobe is to "buy used clothing." Trash Couture creates neo-luxury from other people's waste. The aptly named company gives a new life to vintage garments through customized embellishments or dissected pieces re-applied to other recycled clothing. Noir, a French-based fashion design company, uses only organic cotton grown on farms that it has established in sub-Saharan Africa. The clothing industry is also moving towards greener marketing. American Apparel, known for manufacturing all of its clothes in the United States recycles about 5 million pounds of fabric scraps annually, uses solar panels to provide power, and gives free bicycles and helmets to employees who wish to cycle to work. Increasingly, consumers are basing brand loyalty on how companies interact with the natural environment.

Farmers in sub-Saharan Africa who grow organic cotton for Noir and other companies in the fashion industry are examples of _____ stakeholders.

  A.

reactive

  B.

conventional

  C.

covert

  D.

primary

  E.

secondary

Expert Solution
Step 1: Definition of Consumer

Please find the answer below.


CONSUMER: 

Consumers are those who use goods or services. The terms customer and consumer are frequently used interchangeably. This is not exactly true. A buyer of goods or services is referred to as a customer. They might or might not eat them.


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