FarmBox is a company who grow and distribute fresh food produce directly to customers via an online ordering platform, based in Cheshire, UK. The company started in 2019 and began as a family run business that was staffed by 4 family members plus two farmhands, with the use of one delivery van. As the Covid pandemic struck in 2020 the business experienced unexpected rapid growth with orders tripling almost overnight, whilst the firm has the product to meet the demand of customers, investment was needed in equipment and more importantly, the number of staff needed
FarmBox is a company who grow and distribute fresh food produce directly to customers via an online ordering platform, based in Cheshire, UK. The company started in 2019 and began as a family run business that was staffed by 4 family members plus two farmhands, with the use of one delivery van.
As the Covid pandemic struck in 2020 the business experienced unexpected rapid growth with orders tripling almost overnight, whilst the firm has the product to meet the demand of customers, investment was
needed in equipment and more importantly, the number of staff needed to increase immediately if productivity was to remain effective.
To address this the owner placed an online advert for farmhands requiring CV’s to be emailed to the business. Candidates that FarmBox were interested in took part in a 20 minute online video interview that aimed to determine their skills and suitability and then successful candidates began work once they were able to evidence that they were free of the Covid virus. Upon starting the role, each new member of staff was given a tour of the farm and worked side by side with existing staff members for a day before being given individual responsibilities. – this whole process took two weeks to complete.
Shortly after recruitment, selection and onboarding was completed the operational productivity for the firm decreased, orders were late or incomplete and for the first time since opening, customer complaints were
received. Staff are now working longer hours than contracted and many are looking to leave the company once they have secured alternative employment.
FarmBox has decided to employ your specialist HR firm to help identify the issues and rectify them, with the hope of retaining employees and effective productivity returning.
Question:
1) Identify and recommend HRM models, theories, concepts, policies and procedures for FarmBox to adopt to improve their operational productivity and employee relations through more effective HRM talent management.
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