If you are the CEO of a global company, how might you determine whether globalization, multi-domestic, or transnational strategy would work best for your enterprise? What factors would influence your decision?
If you are the CEO of a global company, how might you determine whether globalization, multi-domestic, or transnational strategy would work best for your enterprise? What factors would influence your decision?
Chapter6: International Management
Section: Chapter Questions
Problem 9CRQ: Compare and contrast a global, regional, and local strategy. Discuss some advantages and...
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If you are the CEO of a global company, how might you determine whether globalization, multi-domestic, or transnational strategy would work best for your enterprise? What factors would influence your decision?
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