Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Explain the types of promotions with examples.
Expert Solution
Step 1 Promotions
Marketing is defined as creating communicating and delivering customer value. Here with respect to communication needs to be here platform and a process through which organization can communicate about the product and service offerings to the end consumers this is Nawaz promotion. Promotion refers to process of communication where the marketer Will be communicating with that of the end consumer.
Promotion as one of the P in the marketing mix and very significant component of marketing mix strategy which helps to influence the consumers Buying intentions.
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