What is Press relations or press agency?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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What is Press relations or press agency?

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Press relations or press agency or media relations are the common names which mean the same. Press relations can be described as the relationship of a company with the people who work for press. Here, the press can mean both the written press and the electronic press.

Companies build and manage these relationships with the people of press because they want them to inform the customers about the products and services that they offer. These press people will also help to build an image of the company among the customers.

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