Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Explain the major theories of corporate social responsibility and give a recent (2020-22) example of corporate social responsibility that falls into one of those theories. Discuss Ethical Fundamentalism, utilitarianism, Kantian ethics, Rawls's social justice theory, ethical relativism.
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Explain the major theories of corporate social responsibility and give a recent (2020-22) example of corporate social responsibility IN BUSINESS LAW CONTEXT that falls into one of those theories. Discuss Ethical Fundamentalism, utilitarianism, Kantian ethics, Rawls's social justice theory, ethical relativism
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