Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 5: details explanation plz
- Explain the diagram given below from the point of view of e-commerce.

Transcribed Image Text:EXHIBIT 7.1
The Emergence and Rise of Mass Social Media
Direct Web
Servers
& Services
Data
People
Online Software Clients
Database
REST
Web 2.0 Site A Ajax Client
Site A's
AWeb
Web
Service
Database
identity
Services
participation,
Web 2.0 Site B HTML Client HTTP
Commercial and
User-Generated
Content
JSON
Web 2.0 Site C Flash Client
HTTP
Web
Service
Site B's
Web
Server
Web
Service
Public Edge
of the Enterprise
Mashup D Ajax Client
mutual sense
participation
of community
SOAP
Database
Mashup E Flash Client
Site C's
Web
Information
"Cloud"
Services
The "truthiness" barrier:
Uncertain ownership and
data provenanace past this point
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