explain  Shoprite Holdings below intermediaries that adds value by bridging the gap between the organisation production (supplier) and consumer consumption. 1. merchants 2. Agents 3. facillitation

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Shoprite Holdings – Our Supply Chain

We continue to invest in innovative information and technology systems and infrastructure to ensure our supply chain remains world-class and efficient. Through integrated planning, procurement, logistics and sales, we optimise our business efficiency at scale, to the extent that our supply chain – which controls our local, import and export activities – is fully amalgamated with our enterprise resource planning (ERP) system. Our streamlined supply chain generates cost savings for our business, our suppliers and our customers and it lowers our environmental footprint by reducing carbon emissions, as well as packaging and food waste.

The Role of Social Factors:
Changes in social values and trends impact the goods retailers sell and how retailers relate to consumers. The retail industry is often under pressure to develop and implement socially responsible business practices, such as selling environmentally-friendly products, placing warnings or restrictions on potentially harmful goods, and removing recalled or controversial products from the shelves.

Q.1.  explain  Shoprite Holdings below intermediaries that adds value by bridging the gap between the organisation production (supplier) and consumer consumption.

1. merchants

2. Agents

3. facillitation

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