Answered: explain marketing two types of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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explain marketing two types of marketing plan

1 strategic marketing plan

2. tactical marketing plan

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Step 1

Marketing
The actions a business takes to encourage purchasing or selling a good or service are referred to as marketing. Selling and distributing goods to customers or other businesses are both included in marketing. Affiliates aid a business in some of its marketing efforts. Advertising is a key tactic used by marketing and promotion professionals to attract significant target markets. Celebrity endorsements, catchy taglines or slogans, eye-catching packaging or graphic designs, and general media exposure are all targeted promotions.

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