Explain idea screening?
The world is full of opportunities to meet unwanted needs by creating new products and services. This is because the product that a business chooses must meet the overall goals of the business, achieve the desired profit for the company, meet the company's strategic positioning goals, and adapt to the business's operational needs.
Idea screening is a process of evaluating and inverting new product ideas to achieve the most promising ones for a business. Not all ideas are relevant to a company. It often includes scoring models, checklists, or individual judgments according to information from experience and market research. This process reduces the number of irrelevant ideas to a convenient quota, which can be converted into prototypes. Its purpose is to eliminate the number of ideas without screening the potential ones. Through the effective Idea screening method, the focus is on the entire product development process with a high potential for success.
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