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Evaluate the likely impact on the finances of a business of using a pricing strategy such as that used by RyanAir

Evaluate the likely impact on the finances of a business of using a pricing strategy such as that used by RyanAir

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Evaluate the likely impact on the finances of a business of using a pricing strategy such as that used by RyanAir
Q Q 国 CASE: Ryanair's £10 flights to the US: Would the experience be worth the savings? Low-fare airline Ryanair has claimed it could offer return flights to the US for £10. Passengers, however, would pay extra for everything – from meals to baggage. Current additional charges on a return flight are £10 to choose your seat and £90 for a 20kg bag. Also, on each 7½ hour flight you'd want to least one hot meal and drink, plus bottles of wat – so add another £24. Air Passenger Duty (APD) adds £67 to the cost of every ticket from the UK to the US. This actually makes your ticket £201 and not £10, but still cheaper than the £438 on offer from British Airways. to the US: Would the experience be worth the savings?' by Oliver Smith 27 Feb 2014, Telegraph Media Group Ltd.] 14 Week 6.pdf (14/31) Nurul Akma..
Transcribed Image Text:Q Q 国 CASE: Ryanair's £10 flights to the US: Would the experience be worth the savings? Low-fare airline Ryanair has claimed it could offer return flights to the US for £10. Passengers, however, would pay extra for everything – from meals to baggage. Current additional charges on a return flight are £10 to choose your seat and £90 for a 20kg bag. Also, on each 7½ hour flight you'd want to least one hot meal and drink, plus bottles of wat – so add another £24. Air Passenger Duty (APD) adds £67 to the cost of every ticket from the UK to the US. This actually makes your ticket £201 and not £10, but still cheaper than the £438 on offer from British Airways. to the US: Would the experience be worth the savings?' by Oliver Smith 27 Feb 2014, Telegraph Media Group Ltd.] 14 Week 6.pdf (14/31) Nurul Akma..
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