Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Evaluate the likely impact on the finances of a business of using a pricing strategy such as that used by RyanAir
![Q Q 国
CASE: Ryanair's £10 flights to the US: Would the experience be worth the
savings?
Low-fare airline Ryanair has claimed it could offer return flights to
the US for £10. Passengers, however, would pay extra for
everything – from meals to baggage.
Current additional charges on a return flight are £10 to choose
your seat and £90 for a 20kg bag. Also, on each 7½ hour flight
you'd want to least one hot meal and drink, plus bottles of wat – so
add another £24. Air Passenger Duty (APD) adds £67 to the cost
of every ticket from the UK to the US.
This actually makes your ticket £201 and not £10, but still cheaper
than the £438 on offer from British Airways.
to the US: Would the experience be worth the savings?' by Oliver Smith 27 Feb 2014, Telegraph Media Group Ltd.]
14
Week 6.pdf (14/31)
Nurul Akma..](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F0754643e-e120-48e7-b92e-df1e061365ab%2Ff450b9bf-3a06-4e5c-b72a-a6cb1e0825eb%2Fdla4l8m_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Q Q 国
CASE: Ryanair's £10 flights to the US: Would the experience be worth the
savings?
Low-fare airline Ryanair has claimed it could offer return flights to
the US for £10. Passengers, however, would pay extra for
everything – from meals to baggage.
Current additional charges on a return flight are £10 to choose
your seat and £90 for a 20kg bag. Also, on each 7½ hour flight
you'd want to least one hot meal and drink, plus bottles of wat – so
add another £24. Air Passenger Duty (APD) adds £67 to the cost
of every ticket from the UK to the US.
This actually makes your ticket £201 and not £10, but still cheaper
than the £438 on offer from British Airways.
to the US: Would the experience be worth the savings?' by Oliver Smith 27 Feb 2014, Telegraph Media Group Ltd.]
14
Week 6.pdf (14/31)
Nurul Akma..
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