Ethics Many salespeople, especially those that sell financial products such as life insurance or annuities, earn their salary or a portion of their salary based on the product(s) they convince you to purchase. In addition, buyers are often uneducated about how thesellers make their money and about the product(s)themselves. What are the ethical obligations the sellerhas toward the buyer? Should the salesperson disclosehow he or she earns his or her money? Is it ethical for asalesperson to try to sell the buyer a product that provides a higher commission for the salesperson? Whatresponsibility does the buyer have in such situations
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
Ethics Many salespeople, especially those that sell financial products such as life insurance or annuities, earn their salary or a portion of their salary based on the product(s) they convince you to purchase. In addition, buyers are often uneducated about how the
sellers make their money and about the product(s)
themselves. What are the ethical obligations the seller
has toward the buyer? Should the salesperson disclose
how he or she earns his or her money? Is it ethical for a
salesperson to try to sell the buyer a product that provides a higher commission for the salesperson? What
responsibility does the buyer have in such situations
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