Environmental guidelines of Lufthansa airlines states: Environmental Protection is a high priority goal--Protecting the environment is an expression of corporate responsibility. We aim for constant improvement--We adhere to environmental regulation. However, we want to do more: we employ the best available technology within the limit of our economic possibilities to continuously reduce the negative impact of our activities on the environment. The Lufthansa balanced scorecard has the following perspectives and performance measures: Shareholders Customers Employees Profitability customer loyalty employee engagement DCF yield quality image management qualities Sales growth global presence service culture Required Explain why Lufthansa might not have included measures that address its environmental goals in the scorecard
. Environmental guidelines of Lufthansa airlines states:
Environmental Protection is a high priority goal--Protecting the environment is an expression of corporate responsibility. We aim for constant improvement--We adhere to environmental regulation. However, we want to do more: we employ the best available technology within the limit of our economic possibilities to continuously reduce the negative impact of our activities on the environment.
The Lufthansa balanced scorecard has the following perspectives and performance measures:
Shareholders Customers Employees
Profitability customer loyalty employee engagement
DCF yield quality image management qualities
Sales growth global presence service culture
Required
Explain why Lufthansa might not have included measures that address its environmental goals in the scorecard
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