Emma Jackson is thinking of starting a retail business with two friends who have extensive experience in sales and business organization. They want to determine whether they should run the business as an e- commerce website or a brick-and-mortar store. Research the pros and cons of e-commerce for businesses and recommend an option to Emma.

Emma Jackson is thinking of starting a retail business with two friends who have extensive experience in sales and business organization. They want to determine whether they should run the business as an e- commerce website or a brick-and-mortar store. Research the pros and cons of e-commerce for businesses and recommend an option to Emma.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Concept explainers

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.

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Emma Jackson is thinking of starting a retail business with two friends who have extensive experience in
sales and business organization. They want to determine whether they should run the business as an e-
commerce website or a brick-and-mortar store. Research the pros and cons of e-commerce for businesses
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