Embassy Publishing Company received a six-chapter manuscript for a new college textbook. The editor of the college division is familiar with the manuscript and estimated a 0.7207 probability that the textbook will be successful. If successful, a profit of $850,000 will be realized. If the company decides to publish the textbook and it is unsuccessful, a loss of $150,000 will occur. Before making the decision to accept or reject the manuscript, the editor is considering sending the manuscript out for review. A review process provides either a favorable (F) or an unfavorable (U) evaluation of the manuscript. Past experience with the review process suggests probabilities  P(F) = 0.7  and  P(U) = 0.3  apply. Let  s1 = the textbook is successful,  and  s2 = the textbook is unsuccessful.  The editor's initial probabilities of s1 and s2 will be revised based on whether the review is favorable or unfavorable. The revised probabilities are as follows: P(s1|F) = 0.85 P(s2|F) = 0.15 P(s1|U) = 0.419 P(s2|U) = 0.581 (a) Construct a decision tree assuming that the company will first make the decision of whether to send the manuscript out for review and then the decision to accept or reject the manuscript. (For each blank, enter the probability associated with the event.

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Embassy Publishing Company received a six-chapter manuscript for a new college textbook. The editor of the college division is familiar with the manuscript and estimated a 0.7207 probability that the textbook will be successful. If successful, a profit of $850,000 will be realized. If the company decides to publish the textbook and it is unsuccessful, a loss of $150,000 will occur.
Before making the decision to accept or reject the manuscript, the editor is considering sending the manuscript out for review. A review process provides either a favorable (F) or an unfavorable (U) evaluation of the manuscript. Past experience with the review process suggests probabilities 
P(F) = 0.7
 and 
P(U) = 0.3
 apply. Let 
s1 = the textbook is successful,
 and 
s2 = the textbook is unsuccessful.
 The editor's initial probabilities of s1 and s2 will be revised based on whether the review is favorable or unfavorable. The revised probabilities are as follows:
  • P(s1|F) = 0.85
  • P(s2|F) = 0.15
  • P(s1|U) = 0.419
  • P(s2|U) = 0.581
(a)
Construct a decision tree assuming that the company will first make the decision of whether to send the manuscript out for review and then the decision to accept or reject the manuscript. (For each blank, enter the probability associated with the event.
 
(a) Construct a decision tree assuming that the company will first make the decision of whether to send the manuscript out for review and then the decision to accept or reject the manuscript. (For each blank, enter the probability associated with the
event.)
Decision Tree
Description
Success
850
Аcсеpt
Failure
-150
Favorable
Reject
Review
Success
850
Accept
Failure
-150
Unfavorable
Reject
Success
850
Accept
Failure
-150
Do Not Review
Reject
Transcribed Image Text:(a) Construct a decision tree assuming that the company will first make the decision of whether to send the manuscript out for review and then the decision to accept or reject the manuscript. (For each blank, enter the probability associated with the event.) Decision Tree Description Success 850 Аcсеpt Failure -150 Favorable Reject Review Success 850 Accept Failure -150 Unfavorable Reject Success 850 Accept Failure -150 Do Not Review Reject
(b) Assuming the manuscript review process is free, using the expected value approach, determine the optimal decision strategy.
O Always reject.
Always accept.
O Do not review, and accept.
O Review, and then accept if favorable or reject if unfavorable.
O Review, and then always accept.
(c) If the manuscript review costs $5,000, what is your recommendation?
Alwways reject.
Always accept.
O Do not revievw, and accept.
O Review, and then accept if favorable or reject if unfavorable.
O Review, and then always accept.
(d) What is the expected value of perfect information (in $)?
EVPI = $
What does this EVPI suggest for the company?
This EVPI suggest a better procedure for assessing the market potential for the textbook may be --Select---
Transcribed Image Text:(b) Assuming the manuscript review process is free, using the expected value approach, determine the optimal decision strategy. O Always reject. Always accept. O Do not review, and accept. O Review, and then accept if favorable or reject if unfavorable. O Review, and then always accept. (c) If the manuscript review costs $5,000, what is your recommendation? Alwways reject. Always accept. O Do not revievw, and accept. O Review, and then accept if favorable or reject if unfavorable. O Review, and then always accept. (d) What is the expected value of perfect information (in $)? EVPI = $ What does this EVPI suggest for the company? This EVPI suggest a better procedure for assessing the market potential for the textbook may be --Select---
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