The owner of a copper mine gets together with all the other copper mine owners and agrees to enter a trust with them. The board of “trustees” for this copper trust then sets the price of copper much higher than they were selling it for before. Is this a vertical integration or a horizontal integration?
The owner of a copper mine gets together with all the other copper mine owners and agrees to enter a trust with them. The board of “trustees” for this copper trust then sets the price of copper much higher than they were selling it for before. Is this a vertical integration or a horizontal integration?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The owner of a copper mine gets together with all the other copper mine owners and agrees to enter a trust with them. The board of “trustees” for this copper trust then sets the price of copper much higher than they were selling it for before.
Is this a vertical integration or a horizontal integration?

Transcribed Image Text:9. The owner of a copper mine qets together with all the other copper mine owners and
to enter into a trust with them. The board of "trustees" for this copper trust then
agrees
sets the price of copper much higher than they were selling it for before.
O Vertical Integration
O Horizontal Integration
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