Effective reach refers to the: *percentage of the audience that has seen the ad a minimum of three timesdegree of selective attention given by the target audience relative to the objectivepercentage of the audience that must be exposed to an ad to achieve an objectivenumber of times a target audience must be exposed to an ad for it to be effectiveTOSHIBA

The effective reach is defined as the number of people or the percentage of audience that received…

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Marketing

Effective reach refers to the:

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Effective reach refers to the: *
percentage of the audience that has seen the ad a minimum of three times
degree of selective attention given by the target audience relative to the objective
percentage of the audience that must be exposed to an ad to achieve an objective
number of times a target audience must be exposed to an ad for it to be effective
TOSHIBA

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