Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Why is sampling important for consumers of research?
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Step 1
Research is defined as the creation of new knowledge and or the creative use of previously acquired knowledge to create new concepts, theories, and understandings. In order to achieve new and creative discoveries, this may entail combining and interpreting past studies. We gain knowledge of the workings of nature and how our actions affect it. We gain greater insight into people and the motivations underlying their behavior. The best part is that by acquiring the most recent information on a variety of topics, like business, technology, nutrition, and health, we get to better our lives.
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