Each Corporation has a different strategy depending on the situation and external conditions of "PESTEL". Please read the corporate strategy material and explain what strategies are carried out by the amazon company. The three types of directional strategies are mentioned as follows: Growth strategy Stability strategy Retrenchment strategy
Each Corporation has a different strategy depending on the situation and external conditions of "PESTEL". Please read the corporate strategy material and explain what strategies are carried out by the amazon company. The three types of directional strategies are mentioned as follows: Growth strategy Stability strategy Retrenchment strategy
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Each Corporation has a different strategy depending on the situation and external conditions of "PESTEL". Please read the corporate strategy material and explain what strategies are carried out by the amazon company.
The three types of directional strategies are mentioned as follows:
- Growth strategy
- Stability strategy
- Retrenchment strategy
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