During the downfall of the economy due to the COVID 19 pandemic, many companies are desperate to increase sales by applying different types of motivational advertisements to attract customers. A car dealer in Malaysia recently advertises a promotion of "BUY 1 CAR, GET ANOTHER CAR FREE". 1) Explain what type of motivational theory did this car dealer apply to attract consumers. 2) Is this motivation strategy enables to maintain long term loyalty for the customers? 3) Which type of theory would be appropriate to apply in selling cars during this economic crisis?
During the downfall of the economy due to the COVID 19 pandemic, many companies are desperate to increase sales by applying different types of motivational advertisements to attract customers. A car dealer in Malaysia recently advertises a promotion of "BUY 1 CAR, GET ANOTHER CAR FREE". 1) Explain what type of motivational theory did this car dealer apply to attract consumers. 2) Is this motivation strategy enables to maintain long term loyalty for the customers? 3) Which type of theory would be appropriate to apply in selling cars during this economic crisis?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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During the downfall of the economy due to the COVID 19 pandemic, many companies are desperate to increase sales by applying different types of motivational advertisements to attract customers. A car dealer in Malaysia recently advertises a promotion of "BUY 1 CAR, GET ANOTHER CAR FREE".
1) Explain what type of motivational theory did this car dealer apply to attract consumers.
2) Is this motivation strategy enables to maintain long term loyalty for the customers?
3) Which type of theory would be appropriate to apply in selling cars during this economic crisis?
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