During the 1990s, capital spending grew faster than consumption. As a result of this, total capacity also grew faster than usual, so the rate of capacity utilization fell from 1994 to 2000 in spite of a booming economy. Why did firms continue to boost their capital spending even as the rate of capacity utilization declined?

During the 1990s, capital spending grew faster than consumption. As a result of this, total capacity also grew faster than usual, so the rate of capacity utilization fell from 1994 to 2000 in spite of a booming economy. Why did firms continue to boost their capital spending even as the rate of capacity utilization declined?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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