How does this summary fit into Structure Conduct Performance or Marco?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Colorado's wine industry is booming. The Western Slope region of Colorado is attracting tourists to a part of the state that is often overlooked by tourists. A number of vineyards have expanded from just five in 1990 to over 170 since then, a 10% average annual growth rate. Nearby vineyards also are bringing in tourists to try their bottles. Offering a new take on the old school, Masion La Belle Vie is run by a Frenchman whose family has been making wines for over 150 years in the Loire Valley. Colorado is poised to benefit from the growth of craft beer and wine. This could lead to a continuing expansion of wine makers setting up shop and sustained economic growth for yet another home grown industry. How does this summary fit into Structure Conduct Performance or Marco?

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Step 1 Introduction

Structure conduct framework helps the organisation to analytically determine the organisation structure, organisation conduct and performance of the organisation over the period of time. This framework helps in determining the relationship between market conduct, policies and finally the outcome of the organisation.

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