Driving volume is a key pricing objective for many businesses. Name and give an example of a marketer that uses each of the volume-oriented pricing strategies (4 strategies and 4 different examples). On each strategy explain whether or not you believe the approach is effective? Why or why not?
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Driving volume is a key pricing objective for many businesses. Name and give an example of a marketer that uses each of the volume-oriented pricing strategies (4 strategies and 4 different examples). On each strategy explain whether or not you believe the approach is effective? Why or why not?
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