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Business

Marketing

don't

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Despite being promoted to a project management job as a programmer, you don't want to take it since you believe you can contribute more effectively in a technical capacity. Speculate on whether or not you ought to accept the position

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