Does Cable Video on Demand (VOD D4 +) increase ad effectiveness? A recent VOD study compared general TV and VOD D4+ audiences after viewing a brand ad. Data were collected on whether the viewer indicated that the ad made them want to visit the brand website, with the accompanying results. Complete parts (a) through (c) below. Click the icon to view the data on ad effectiveness. a. Set up the null and alternative hypotheses to try to determine whether ad impact is stronger following VOD D4 + viewing than following general TV viewing. Let population 1 correspond to VOD D4+ viewers and population 2 correspond to general TV viewers. What are the null and alternative hypotheses? A. Ho: ₁2 H₁:1>2 OC. Ho: ₁ = ₂ H₁: #₁ #₂ b. Conduct the hypothesis test defined in (a), using the 0.05 level of significance. Calculate the test statistic. ZSTAT= (Type an integer or a decimal. Round to two decimal places as needed.) OB. Ho: 11₂ H₁:₁=₂ OD. Ho: ₁₂ H₂:1 <1₂

MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
icon
Related questions
Question
Ad Effectiveness
Viewing Audience
VOD D4 +
General TV
Made Me Want To Visit The Brand Website
Yes
409
194
No
148
90
n
I
Transcribed Image Text:Ad Effectiveness Viewing Audience VOD D4 + General TV Made Me Want To Visit The Brand Website Yes 409 194 No 148 90 n I
Does Cable Video on Demand (VOD D4 +) increase ad effectiveness? A recent VOD study compared general TV and VOD D4+ audiences after viewing a brand ad. Data were
collected on whether the viewer indicated that the ad made them want to visit the brand website, with the accompanying results. Complete parts (a) through (c) below.
Click the icon to view the data on ad effectiveness.
a. Set up the null and alternative hypotheses to try to determine whether ad impact is stronger following VOD D4 + viewing than following general TV viewing.
Let population 1 correspond to VOD D4+ viewers and population 2 correspond to general TV viewers. What are the null and alternative hypotheses?
A. Ho: ₁2
H₁:1>2
OC. Ho: ₁ = ₂
H₁: #₁ #₂
b. Conduct the hypothesis test defined in (a), using the 0.05 level of significance.
Calculate the test statistic.
ZSTAT=
(Type an integer or a decimal. Round to two decimal places as needed.)
OB. Ho: 11₂
H₁:₁=₂
OD. Ho: ₁₂
H₂:1 <1₂
Transcribed Image Text:Does Cable Video on Demand (VOD D4 +) increase ad effectiveness? A recent VOD study compared general TV and VOD D4+ audiences after viewing a brand ad. Data were collected on whether the viewer indicated that the ad made them want to visit the brand website, with the accompanying results. Complete parts (a) through (c) below. Click the icon to view the data on ad effectiveness. a. Set up the null and alternative hypotheses to try to determine whether ad impact is stronger following VOD D4 + viewing than following general TV viewing. Let population 1 correspond to VOD D4+ viewers and population 2 correspond to general TV viewers. What are the null and alternative hypotheses? A. Ho: ₁2 H₁:1>2 OC. Ho: ₁ = ₂ H₁: #₁ #₂ b. Conduct the hypothesis test defined in (a), using the 0.05 level of significance. Calculate the test statistic. ZSTAT= (Type an integer or a decimal. Round to two decimal places as needed.) OB. Ho: 11₂ H₁:₁=₂ OD. Ho: ₁₂ H₂:1 <1₂
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps with 2 images

Blurred answer
Similar questions
Recommended textbooks for you
MATLAB: An Introduction with Applications
MATLAB: An Introduction with Applications
Statistics
ISBN:
9781119256830
Author:
Amos Gilat
Publisher:
John Wiley & Sons Inc
Probability and Statistics for Engineering and th…
Probability and Statistics for Engineering and th…
Statistics
ISBN:
9781305251809
Author:
Jay L. Devore
Publisher:
Cengage Learning
Statistics for The Behavioral Sciences (MindTap C…
Statistics for The Behavioral Sciences (MindTap C…
Statistics
ISBN:
9781305504912
Author:
Frederick J Gravetter, Larry B. Wallnau
Publisher:
Cengage Learning
Elementary Statistics: Picturing the World (7th E…
Elementary Statistics: Picturing the World (7th E…
Statistics
ISBN:
9780134683416
Author:
Ron Larson, Betsy Farber
Publisher:
PEARSON
The Basic Practice of Statistics
The Basic Practice of Statistics
Statistics
ISBN:
9781319042578
Author:
David S. Moore, William I. Notz, Michael A. Fligner
Publisher:
W. H. Freeman
Introduction to the Practice of Statistics
Introduction to the Practice of Statistics
Statistics
ISBN:
9781319013387
Author:
David S. Moore, George P. McCabe, Bruce A. Craig
Publisher:
W. H. Freeman