BDO is a universal bank that offers a wide range of services. Lending (corporate, middle market, SME, and consumer), Deposit-taking, Foreign Exchange, Brokering, Trust and Investments, Credit Cards, Corporate Cash Management, and Remittances are just a few of the industry-leading products and services it can provide to the retail and corporate markets. The Bank provides Leasing and Financing, Investment Banking, Private Banking, Bancassurance, Insurance Brokerage, and Stock Brokerage services through its subsidiaries.When it comes to engaging employees in a way that results in a better customer experience, there are five things you must do.From the top, lead the initiative. Employee engagement efforts can begin at the bottom or within a division, but true organisational impact requires the support of senior management.Segment your employees the same way you would your customers. Working with key business and functional heads, as well as HR, is critical to understanding the various employee groups. A bank teller in the provinces, for example, will have different needs and motivations than a senior banker in a head office.Take internal communications to the next level. Emphasize how to live the brand through actionable behaviours and connect these behavior to desired customer outcomes.As a result of all of these actions, customer loyalty and preference will increase, and business performance will improve.Assist internal staff in comprehending their role on the outside."'We find ways' to help our customers is more than a cultural aspiration for our employees. They're engaged and proud to work for BDO, always going above and beyond to ensure that customers have the best possible banking experience and that all stakeholders benefit," says BDO's founder.With greater regional integration increasing competition, Asian banks must effectively deploy all of their assets to build customer loyalty. Asian banks should use employee engagement to create more meaningful customer experiences in order to increase loyalty. Question;Do you think providing those resources and opportunities has a huge impact to their marketing strategy? Explain.

Internal marketing is the topic that is being discussed in the case study in the question. Internal…

Answered: Do you think providing those resources…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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BDO is a universal bank that offers a wide range of services. Lending (corporate, middle market, SME, and consumer), Deposit-taking, Foreign Exchange, Brokering, Trust and Investments, Credit Cards, Corporate Cash Management, and Remittances are just a few of the industry-leading products and services it can provide to the retail and corporate markets. The Bank provides Leasing and Financing, Investment Banking, Private Banking, Bancassurance, Insurance Brokerage, and Stock Brokerage services through its subsidiaries.

When it comes to engaging employees in a way that results in a better customer experience, there are five things you must do.

From the top, lead the initiative. Employee engagement efforts can begin at the bottom or within a division, but true organisational impact requires the support of senior management.
Segment your employees the same way you would your customers. Working with key business and functional heads, as well as HR, is critical to understanding the various employee groups. A bank teller in the provinces, for example, will have different needs and motivations than a senior banker in a head office.
Take internal communications to the next level. Emphasize how to live the brand through actionable behaviours and connect these behavior to desired customer outcomes.
As a result of all of these actions, customer loyalty and preference will increase, and business performance will improve.
Assist internal staff in comprehending their role on the outside.

"'We find ways' to help our customers is more than a cultural aspiration for our employees. They're engaged and proud to work for BDO, always going above and beyond to ensure that customers have the best possible banking experience and that all stakeholders benefit," says BDO's founder.

With greater regional integration increasing competition, Asian banks must effectively deploy all of their assets to build customer loyalty. Asian banks should use employee engagement to create more meaningful customer experiences in order to increase loyalty.

Question;

Do you think providing those resources and opportunities has a huge impact to their marketing strategy? Explain.

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